Mo Farah sports blonde Richard Branson style beard for ad campaign

London, August 20 (ANI): Mo Farah dyed his trademark goatee blonde to star in a new ad campaign after the Olympics.

The double gold-winning superstar wears a Sir Richard Branson blonde goatee in a new print and advertising campaign for Virgin Media that launched on Sunday.

The humorous ads feature the 5,000m and 10,000m champion doing his now famous 'Mobot' celebration.

"After delivering a stellar performance in the Olympic Games, Mo has found a special place in all of our hearts and is a fully fledged national hero," the Daily Mail quoted Jeff Dodds, Virgin Media executive director of brand and marketing communications, as saying.

'We're absolutely delighted to be working with him.

"Virgin Media is all about delivering brilliant entertainment, and nobody has got the nation cheering at their TVs more than Mo over the last couple of weeks.

"Like Mo, we are also obsessed with speed, particularly broadband speed," he added. (ANI)