'Apple not in business to make money', says firm's design chief

London, July 31 (ANI): The design chief of tech giant Apple, which is one of the world's most valuable companies with a market capitalisation of 556 billion dollars, has insisted that the firm is not in business for the money.

Sir Jonathan Ive, the man who designed iconic products like iPad and iPhone said that Apple's guiding principal was nothing to do with its balance sheet, instead it simply wanted to make "great products".

"Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth," The Telegraph quoted Sir Jonathan, as saying.

"Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal," he added.

Sir Jonathan's comments came as a high-stakes patents battle with Samsung over claims that the rival technology firm copied its iPad and iPhone designs began in a Californian court yesterday.

According to the paper, Apple is suing Samsung for more than 2.5 billion dollars to cover some 2 billion dollars profits it has allegedly made on the back of Apple's intellectual property. (ANI)