London, July 19 (ANI): British women spend more money on getting their body beach ready rather than on actual holidays, a new survey has revealed.
According to the latest research, women spend on average 472 pounds on beauty treatments to make sure that they look beautiful poolside - almost double the cost of a seven night trip to the Costa Del Sol.
Spray tans, manicures, pedicures, waxing and eyebrow tinting top the list of pre-holiday pampering appointments in Debenhams' Beauty Halls, as women spare no expense to ensure that they look and feel their best.
"Looking good on holiday involves a lot more than finding that perfect bikini," the Daily Mail quoted Sara Stern from Debenhams as saying.
"Women are willing to pay to look great, and while they are happy to snap up bargain holidays, they simply won't compromise on the cost of feeling their best," she said.
Waxing is just one of the treatments that they embark upon before their beach break.
Far from being a last-minute rush, women spend almost 11 hours - the same time it takes to fly to Mexico - to beautify themselves.
Preparation starts around three weeks before the holiday trip with haircuts and massages, finishing the day before with waxing and spray tans.
"The shocking weather we've had so far this summer means women want to treat themselves even more as they prepare for their breaks - many of us haven't even been able to bare our legs this year, so a spray tan is definitely up there on the priority list," Stern said.
"Our survey results show that even for a one week holiday, women are prepared to invest serious money and time in looking body-beautiful on the beach.
"Our beauty halls have been jam-packed with women booking holiday beauty appointments. Three weeks of preparation for one week in the sun is obviously worth it to British beauties," she added. (ANI)
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