London, June 15 (ANI): Muhammad Ali's four-year-old grandson, C.J., looks remarkably familiar to the legendary boxer, as both of them appear in the new Louis Vuitton campaign.
With a face full of determination and boxing gloves in place, the former boxing champion's grandson is a splitting image of Ali.
C.J., the four-year-old son of Ali's daughter Laila, has starred alongside his grandfather in Louis Vuitton's new Core Values campaign, the Daily Mail reported.
Photographed by Annie Leibovitz, Ali has been named as the new face of the campaign and had his mini-me join him in the shoot.
The tagline reads: "Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona."
The pair were photographed at the sporting legend's home in the US.
The little boy is obviously taking after his grandfather, whose fighting motto was "float like a butterfly and sting like a bee" due to his almost balletic grace in the ring.
Last year's Core Values campaign star was Angelina Jolie who was photographed in Cambodia - the country from which she adopted her son Maddox after filming 'Lara Croft Tomb Raider' 12 years ago.
Ali also follows in the footsteps of other previous campaign stars including U2 frontman Bono and wife Ali Hewson, Rolling Stone's guitarist Keith Richards and Sofia and Francis Ford Coppola.
"Muhammad Ali is the epitome of an outstanding personality - a true living legend in boxing and far beyond," Yves Carcelle, Chairman and CEO of Louis Vuitton said.
"We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton," Carcelle added. (ANI)
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