Deepika to endorse pen brand (With Image)

New Delhi, June 1 (IANS) After endorsing a watch brand, an airline company and a camera series, actress Deepika Padukone has now been roped in to be the face of pens! She has been named brand ambassador of Pilot, a known brand from writing instruments company Luxor.

Deepika has signed a two-year contract with the company and will be seen in a multimedia campaign for it.

She was zeroed in on due to her ambitious and hardworking attitude, which has helped her tread a successful Bollywood career starting from "Om Shanti Om" in 2007 to her last release "Desi Boyz", released earlier this year.

"Deepika comes across as a go-getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life," Pooja Jain, executive director, Luxor Group, said in a statement.

"She rightly represents the youth, who are passionate and seek excellence in their endeavours. Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recognised," added Jain.

The ad campaign for Pilot will be created by filmmaker R. Balakrishnan's Lowe Lintas.

"Deepika is a confident person and represents the youth which is aware and determined. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel," Balakrishnan, popularly known as R. Balki, said.