Now, Yahoo! Inc. launches own browser 'Axis'

Washington, May 25 (ANI): American web giant Yahoo has launched a web browser called Axis, in a bid to define the company and its goals.

The announcement was made in the U.S. last night, as the firm, which has recently lost its chief executive, battles to remain relevant and keep its users.

"Our search strategy is predicated on two core beliefs, one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption," said Shashi Seth, Senior Vice President, Connections, Yahoo! Inc.

According to The Telegraph, the browser, which faces stiff competition from Google's Chrome, Firefox and Microsoft's Internet Explorer, has no search result pages. Instead, most of the time, users will receive their search results as a horizontal display of web page thumbnails. Or users will receive text boxes with results in them.

The design and functionality has been well received by some technology pundits who have used it till now.

"Axis does nonetheless have a much better way of getting you from searching to visiting a Web page. The browser works well. This is an aggressive product for the struggling Yahoo to launch out of its search group... The Axis browser may not conquer the world, but it is a very strong mobile product with an important new design concept for search," Rafe Needleman, editor-at-large at technology site Cnet, was reported, as saying.

The browser is also available to download across all Apple's iOS devices and as a desktop plug-in for HTML5-enabled browsers such as Chrome, Firefox, Internet Explorer and Apple's Safari. (ANI)