Gwyneth Paltrow new face of Hugo Boss fragrance

Washington, May 11 (ANI): Gwyneth Paltrow has signed up to become the face of Hugo Boss' new fragrance.

The Oscar-winner will represent the newly launched Boss Black Boss Nuit Pour Femme perfume in the latter part of 2012.

Paltrow - who is the mother of two children - described the product as something for a strong yet feminine woman.

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time-characteristics that I strive towards in my own life," Contactmusic quoted her as telling Women's Wear Daily.

The finished product of her campaign for the brand won't be out until later this year and when it is released, it'll be on a multi-platform of advertisements.

The wife of Coldplay frontman Chris Martin will be appearing in TV, print and online campaigns for the scent, which is inspired by "the elegance and sensuality of the little black dress."

The 39-year-old style icon is no stranger to high-end marketing, earlier this year the International Brand Ambassador debuted her second collaboration with Coach with a series of fashionable print commercials. (ANI)