Twitter to sell your old tweets to marketers
London, Feb 29 (ANI): Micro blogging site Twitter has signed a deal with a UK-based company Datasift to trawl through every single tweet posted by a user since January 2010.
It is the first time that anyone will be able to access tweets going back more than 30 days.
Until now, other companies, which Twitter has allowed access to their tweet archive, have only been able to surface tweets going back 30 days.
Tim Barker, Datasift's marketing manager, said that the service, which costs 635 pounds a month for an entry level package, will help businesses "understand their customers better".
"We now live in an era where brands are shaped by what customers say and by accessing these tweets, companies can listen to their customers at scale," The Telegraph quoted Barker, as saying.
Datasift will pay Twitter a syndication fee each time it licenses a tweet to a company. he relationship is not exclusive however, and other companies are expected to follow suit and offer increased access to users' tweets.
Barker said that Datasift had decided to go back two years as that was when Twitter "really became mainstream".
He believes the insights will help brands understand consumers better, but pointed out that any company which then aggressively markets or targets its customers on social media, will not be received warmly. (ANI)
Read More: Kannad | Bramhani | Chapaner | Chikhalthan | Banshendra | Basadi | Bharamba | Hasta | Pishore | Nachanwel | Mahora | Nilajgaon | Mulani Wadgaon | Lakhegaon | Porgaon | Ranjangaon Pan | Shevta | Telegraph Work Shop | M.p.r.site | A.c.company | Lond
Israeli air strikes kill at least 18 in Gaza after truce collapse
August 21, 2014 at 12:39 AM
Donetsk residents flee the city as shelling intensifies
August 20, 2014 at 11:21 PM
Memories of German WWI atrocities haunt Belgium
August 20, 2014 at 11:06 PM
Lebanese church distributes aid for Iraqi refugees
August 20, 2014 at 11:00 PM
Survivors enlisted in Sierra Leone's Ebola battle
August 20, 2014 at 10:49 PM
"SOUTH AUSTRALIAN PREMIER LAUNCHES DREAM TEAM 15 (NNIS EXCLUSIVE) "
August 20, 2014 at 9:53 PM