London, Feb 29 (ANI): Micro blogging site Twitter has signed a deal with a UK-based company Datasift to trawl through every single tweet posted by a user since January 2010.
It is the first time that anyone will be able to access tweets going back more than 30 days.
Until now, other companies, which Twitter has allowed access to their tweet archive, have only been able to surface tweets going back 30 days.
Tim Barker, Datasift's marketing manager, said that the service, which costs 635 pounds a month for an entry level package, will help businesses "understand their customers better".
"We now live in an era where brands are shaped by what customers say and by accessing these tweets, companies can listen to their customers at scale," The Telegraph quoted Barker, as saying.
Datasift will pay Twitter a syndication fee each time it licenses a tweet to a company. he relationship is not exclusive however, and other companies are expected to follow suit and offer increased access to users' tweets.
Barker said that Datasift had decided to go back two years as that was when Twitter "really became mainstream".
He believes the insights will help brands understand consumers better, but pointed out that any company which then aggressively markets or targets its customers on social media, will not be received warmly. (ANI)
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