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'Most popular' Christmas gift Amazon Kindles 'go unused'

London, Sun, 22 Jan 2012 ANI

London, Jan 22 (ANI): Amazon's Kindle e-reader was one of the popular gifts during this Christmas in the UK, but many have gone unused, according to a survey.

 

The survey revealed that most people who received a Kindle, but did not used it because they had failed to download any e-books, The telegraph reports.

 

A separate survey found one in 40 British adults was given Amazon's e-reader, making it one of the big hits of Christmas 2011.

 

The Kindle was one of the big hits of Christmas 2011. A separate survey found one in 40 British adults was given Amazon's e-reader.

 

Those who received an Apple iPad meanwhile, which costs around four times as much as a Kindle, were more likely to have used it.

 

Only nine per cent of new owners said their tablet had remained untouched. (ANI)

 


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