Oct 20: Mobile search business has become a horse race
When it comes to internet search it is very well understandable with the amount of space both Google and Yahoo occupies but here comes another race apart from web and is the mobile search. The Indian budding mobile market is the next one that search engine service providers are eyeing for. The latest development in the corner is the ‘OneSearch SMS’ service from Yahoo.
Yahoo, the most visited web search engine on Friday add another service to its quality product and service list with the launch of OneSearch SMS service. With this mobile user can easily access any information by sending a SMS to the service number very like the web search.
It is certainly an effort to capture space of the Indian mobile market that is set for a period of fast growth. The SMS service offers consumers to find information related to news, education, weather, stock market and various others.
Besides, Yahoo has also added some more content options to its OneSearch WAP product by adding some other data content such as local business directory, flight status information and Yahoo answer content.
At present the search operation is available in almost all major mobile service providers including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom and Spice Telecom. But it is currently limited to all the four metros but soon the company is intended to cover other parts of the country.
"The pricing would depend on as per the SMS charges by the respective mobile operators," Yahoo India's Chief Administrative Officer, Pranesh Anthapur told reporters.
In fact Yahoo in the month of May launched mobile local search as a beta version in Indian market and since then it’s in continuous effort to add more and more features in its OneSearch tool. With OneSearch SMS service the company will target the largest number of consumers by offering instant information for any search query via SMS.
Earlier in this month search engine giant Google had launched SMS Search service offering local info like restaurant location, movie timings, business listing etc. With the competitiveness from both the search service providers the wireless search business has become a horse race.
However, as far as acquisition of mobile search market is concerned the latest business research on mobile market suggests a clear signal of Google’s forward step. On one hand Yahoo emphasises more on academics that has helped in understanding public psychology and perception but on the other it is Google’s marketing strategy that puts it in the front seat.
|
|
Comments:
