Mumbai, July 27 (ANI): With the wellness industry burgeoning in India, Bollywood actor Shilpa Shetty joined the bandwagon and launched her own medi spa in Mumbai.
Shilpa roped in evergreen Bollywood diva and yesteryear's actress Rekha to launch her medi spa 'IOSIS' whom she believes is the epitome of "timeless beauty and wellness".
The medi spa is the joint venture of Entrepreneur in the Beauty and Wellness industry, Kiran Bawa and Shilpa.
Shilpa feels that the wellness and beauty industry is growing and her idea behind the medi spa is to help people rediscover them.
"I think the wellness industry is growing day-by-day. Beauty today is a business. I think its every woman's and every man's right to look good. I feel that in today's fast paced life, people hardly find time to spend on their beauty and looks. Our idea behind opening IOSIS is that obviously people cannot do the treatments at home so we want them to spend some time with us and rediscover themselves," said Shilpa.
Besides Rekha, Shilpa's friends from Bollywood industry, Pooja Batra and Sushmita Sen were also present during the occasion.
The growing demand for wellness therapies, beauty and health care products, fitness, slimming and rejuvenation programmes and cosmetic surgeries among women as well as men in India has prompted several small and mid-sized companies to enter this mushrooming market.
The sector is also drawing the interest of a number of investment firms.
The firms are looking to make huge investments in innovative projects in the sector in order to get rich dividends in the future. (ANI)
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