Bollywood actor Saif Ali Khan launches apparel line to promote his film

Mumbai, July 24 (ANI): In a bid to promote his film, Bollywood actor Saif Ali Khan launched a new range of designer apparel wear, inspired by his forthcoming film 'Love Aaj kal', here last evening.

With the date of release nearing, makers of 'Love Aaj Kal' are leaving no stones unturned to promote their film amongst the masses.

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The unveiling of apparels by Saif was an attempt to popularise this romantic flick amongst the masses.

"It is my first production. We discussed with Anaika and Adil Jania (designers of the film) that the clothes should be like the clothes that people normally wear. They should not look like too dressy. It should be normal (faded jeans and faded T-shirts). I would like to share this collection with you and I hope you like it very much," said Saif.

'Love Aaj kal' is one of the much-awaited films of this year.

Starring Saif Ali Khan and Deepika Padukone in lead roles, the film also marks Saif's debut as a producer.

The film pans across two eras, 1965 and 2009, to bring out the experience of love and complexity of relationships in different times.

The film is slated to hit the theatres on July 31. (ANI)